Near the end of January, in the newsroom at Newsday, the Long Island daily paper serving 377,000 subscribers, a reporter asked a question of his publisher. Three months prior, the company established a pay-wall on its Web site, newsday.com. The reporter wanted to know how many people ponied up the $260 annual fee for total access.
The publisher, Terry Jimenez, didn’t know, so he asked someone who did. The answer was 35. Thirty-five people had signed up for the online service.