Life-saving rescue could be game changer for drone adoption

Search and rescue often is touted as one of the areas where unmanned aircraft, commonly called drones, can do the most good with existing technology.

SAR, as it's called in the business, will only make up a small part of the economic pie for the unmanned aircraft industry, according to an economic report by the Association for Unmanned Vehicle Systems International (AUVSI). But out of all of the potential applications, due to the personal impact and high news visibility of missing persons, it has the potential to be the greatest asset in public acceptance of drones.

If a positive public perception translates into acceptance, history might show that Thursday was a game-changer in terms of domestic drone adoption.

You can't always get the the drone you want, but if you try a laser you'll get what you need

 The "perfect" small unmanned aircraft, commonly called a drone, might still be several generations away. But like Moore's law, those generational cycles are getting shorter and shorter.

Chris Anderson of 3DRobotics suspects we're closing in on the drone equivalent of the Mac: a relatively affordable, accessible, and most importantly, practical piece of technology that can be deployed every day.

Tremendous headway has been made with multirotor technology (the heicopters, quadrotors, hexcopters, octocopters, and what have you). The market is quickly becoming flush with a variety of these aircraft, to the point where several options are available for each price bracket.

There's everything from $300 hobbyist rigs from big-name RC and electronics manufacturers, to $1,000 semipro setups from DJI and 3DRobotics, to $10,000 rigs that can loft, pan and tilt a DSLR or DV camera. The differences between each step may be as simple as stronger frames, larger motors and higher-capacity batteries.

A drone of your very own, from novice to pro. Sometimes no assembly required.

For the time being, however, it's still useful to have the technical know-how to put one together. It's even more useful to know how to fabricate a drone, or fabricate parts to suit your specific application.

Using social network analysis to find the impact of teacher turnover

This painting from a Washington D.C. tapas restaurant is not social network analysis, but social network analysis can help us unwind some mysteries about how the world is arranged.

Much has been made about the fact that America is coming up short when teaching children core concepts in STEM, or Science, Technology, Engineering, and Mathematics.

How does America perform, exactly? In 2009, the country's students came in 23rd place in science the Program for International Student Assessment (PISA). That's below Belgium and Hungary. The top three performers, from first to third, were China, Finland and Hong Kong (tested separately than the rest of China).

When the results came out, U.S. Education Secretary Arne Duncan called it "an absolute wake-up call for America." The only country to land people on the moon was now in the middle of the pack for teaching children about science.

It made the news. Town hall meetings sprung up. Companies like Exxon Mobil developed marketing and outreach campaigns. And so the public became aware of the STEM crisis.

There's another crisis schools are faced with, and it's much less publicized: the turnover crisis. To some degree, these two problems are related.

If you're a college student considering a career in print journalism, reconsider.

Student loans, few openings, and a harsh work environment may keep you from pursuing your dream as a print journalist. But changing career paths doesn't mean you'll have to do PR for the Evil Empire.

Before Thursday's "Alternatives to Journalism" alumni panel, hosted by Taylor Goldenstein and the University of Illinois Urbana-Champaign SPJ Chapter, my wife made some recommendations on alternative titles for the Q&A:

"Go Back in Time and Be Born to Rich Parents Who Will Humor Your Quaint Little 'Career'"; and "Seriously, Though, Have You Considered Automotive Repair?"

I love that woman's snark.

We didn't get into time travel, automotive repair, or the benefits of a trust fund as it relates to pursing journalism, but I we covered a lot of ground about how to turn a journalism degree into something other than journalism.

On the panel, I was joined by Emily Cleary, junior brand associate at Monika Dixon Public Relations; Danielle Reading, assistant strategist at the boutique media and communications agency PHD; and Jenn Kloc, marketing coordinator at Jellyvision (a former fellow master's student and all around awesome person who shot my engagement photos).

As with any panel, there's always things you wish you mentioned. I'm going to elaborate on some of the big takeaways that we touched on:

Why Google's executive chairman is totally wrong about "drones"

Eric Schmidt

In a interview published in the Guardian newspaper on Saturday, Google Executive Chairman Eric Schmidt called for tough regulations on unmanned aircraft systems, commonly called drones.

The BBC reported that Schmidt said:

"How would you feel if your neighbour went over and bought a commercial observation drone that they can launch from their backyard. It just flies over your house all day. How would you feel about it?"

Schmidt went on to suggest that only governments should have access to unmanned technologies:

"It's got to be regulated... It's one thing for governments, who have some legitimacy in what they're doing, but have other people doing it... it's not going to happen."

On engaging the public on privacy, journalism, and drones.

Journalists might be familiar with the quote by US Supreme Court Justice Louis Brandeis, who once wrote "Publicity is justly commended as a remedy for social and industrial diseases. Sunlight is said to be the best of disinfectants."

Journalists seeking to use unmanned aircraft would be wise not to just apply that concept of uncovering the truth about others, but also to make the public aware of how they intend to use "drones."

While the response journalists get from the public might be unexpected, the answer is not to become defensive or rely on ad-hominem arguments. Whatever your station in journalism, you are as much a servant to the public as any of the officials you interview.

The following is copied from the post I wrote for sUASNews.com.

Seven more reasons why journalists should learn to fly unmanned aircraft

Felix Gillette at Bloomberg Businessweek has come up with a list of seven reasons why journalists, and not just "cubs reporters," should be learning to use unmanned aircraft systems -- usually called "drones" in the media.

Here's seven more reasons why journalists should consider UAS.

1) They give all news outlets and journalists the freedom to cover important events from the sky.

Traffic snarls? Done. Spot news? Got it. Weather reports? Sure thing. Aerial view of Nasa’s latest space telescope at South By Southwest? Absolutely.

These are all events that could be covered before by large, expensive news helicopters. Of course, only stations in the largest of markets could afford such a luxury. But thanks to inexpensive, small unmanned aircraft, that is no longer the case.

Ted Pretty, a meteorologist for a Fox station in Las Vegas, was one of our first members at DroneJournalism.org. While his station couldn't buy a helicopter, it did have the wherewithal and foresight to send him to an online UAV school. He's now experimenting with a multirotor system, and uploaded some of the results on YouTube.